Privacy Policy

Last Revised: 1 January 2017

This Privacy Policy describes the information Firefly Limited and its subsidiaries and affiliates ("we", "our" or "us") collect through websites that we operate and any mobile application of ours (each, an "App") (collectively, the "Service"), how we use, disclose and protect your information and the choices you can make about your information.

If you have questions about deleting or correcting your personal data please contact our support team.

Please note that this privacy policy does not govern the collection and use of information by companies that we do not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review its privacy policy before providing the site with information.


By accessing the Service, you expressly consent to the collection, use, disclosure and storage of your information and other information received by us as a result of such use in accordance with this Privacy Policy and the Terms of Use or your consent, and as permitted or required by applicable law. If you do not agree with the terms of this Privacy Policy or the Terms of Use, you should immediately stop using or visiting the Service. Please note that the Service may be hosted in countries other than yours. By accessing the Service, you expressly consent to the transfer of your information outside of your home country. We make use of third-party service providers, including but not limited to service providers located in Canada, the United States and the European Union to store and process data, including your information, on our behalf. When acting on our behalf, such service providers are only authorized to collect, use, disclose or store personal information as described in this Privacy Policy. However, the government, courts, law enforcement, security, or regulatory agencies of a particular country may be able to obtain access to or disclosure of personal information as permitted by the laws of that country.


Like most website operators, we collect non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting non-personally identifying information is to better understand how our visitors use its website. From time to time, we may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

We also collects potentially personally-identifying information like Internet Protocol (IP) addresses. We only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.


Information you provide us directly

Certain visitors to the Service choose to interact with us in ways that require us to gather personally-identifying information. The amount and type of information that we gather depends on the nature of the interaction. In each case, we collect such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with us. We may ask for certain information such as your name, postal address, email address, telephone number, password, third party social networking service user name or user ID and password and other information to use the Service, or if you contact or interact with us. We may also retain any messages you send through the Service, and may retain other information you voluntarily provide us with including your comments and other content. We use this information to operate, maintain, and provide to you the features and functionality of the Service, and as further detailed below.

We do not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

We use or may use cookies, log files, unique identifiers, advertising identifiers, location data and clear gifs information to: (i) remember information so that you will not have to re-enter it during your visit or the next time you visit the Service, (ii) provide personalized content and information, (iii) provide and monitor the effectiveness of the Service; (iv) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, (v) diagnose or fix technology problems, (vi) help you efficiently access your information after you sign in, (vii) provide targeted advertising to your browser or device, (viii) automatically update our App on your mobile devices, (ix) allow you to comment on or provide content and participate in contests or promotions and (x) conduct research or surveys. We may use your information for any other purpose for which you consent.

Information we may collect receive from third parties

We may receive information about you from third parties including third party social networking services. You should always review, and if necessary, adjust your privacy settings on third party websites and services before linking or connecting them to the Service. You may also unlink your third party account from the Service by adjusting your settings on the third party service. We also may collect information about you from third party business partners, publicly available sources and our subsidiaries and affiliates.

Protection of your Information

We disclose potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide the Service, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the Service, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, we disclose potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, third parties or the public at large. If you are a registered user of the Service and have supplied your email address, we may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with us and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.

We care about the security of your information, and take physical, technological and administrative measures reasonably necessary to protect the information you submit via the Service against loss, theft, and unauthorized access, use, disclosure or modification. However, we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Service may not be accessed, disclosed, altered or destroyed. Electronic communications sent to or from the Service may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We uses cookie to help us identify and track visitors, their usage of the Service, and their Service access preferences. Our visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Service, with the drawback that certain features of the Service may not function properly without the aid of cookies.

Clear gifs/web beacons information

Clear gifs (also known as web beacons) are used to anonymously track the online usage patterns of our users. We also may use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. You can disable the ability of clear gifs to track certain information by setting your browser to refuse certain cookies. The information allows for more accurate reporting and improvement of the Service.

Device identifiers

When you access the Service by or through a mobile device (including but not limited to smart phones or tablets), we or our third party business partners may access, assign, collect, monitor and/or remotely store one or more unique identifiers, such as a universally unique identifier (UUID). Unique identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A unique identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by us. A unique identifier may convey information to us about how you browse and use the Service. A unique identifier may also be used to help you log in faster and enhance your navigation through the Service.

Location data

When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store "location data," which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.

Business Transfers

If we, or substantially all of our assets, were acquired, or in the unlikely event that we go out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us may continue to use your personal information as set forth in this policy.

Commercial and marketing communications

Advertisement appearing on the Service may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by us and does not cover the use of cookies by any advertisers.

We may also share certain information such as your location, browser and cookie data, unique identifier data, advertising identifier data and other data relating to your use of our Service with our business partners to deliver advertisements that may be of interest to you.

We use the information we collect or receive to communicate directly with you. We may send you electronic messages containing Service-related notices (e.g., account verification, purchase and billing confirmations and reminders, feature notifications, technical and security notices). We may also send you electronic messages containing promotions and special offers. You can also stop receiving electronic messages (other than Service-related notices) from us by clicking on the "unsubscribe link" provided in such communications or by changing your account preferences or settings.

Information collected from children

You must be at least 13 years old to use the Service. We do not knowingly collect information from children under 13.

Changes to this privacy policy

Although most changes are likely to be minor, we may change its Privacy Policy from time to time, and in our sole discretion. We encourage visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.